Online Clock
There are a variety of ways to boost consumer traffic on online platforms. Consumers are always searching for something or the other to purchase, and they want to get it very quickly. Once a consumer makes their way to an e-commerce platform, the brand must try every possible means to make the customer return. The e-commerce industry is very competitive, with various brands all fighting to gain the attention of consumers.
Online brands have to continually engage their customers, and one way of doing so is through games and tasks that come with rewards. An effective method is the use of surprise rewards or gifts. Shoppers can play games while also shopping and earn rewards and surprise packages. This initiative not only boosts consumer traffic but also increases brand loyalty.
How Traffic is Generated Through Surprise Rewards
The concept behind surprise rewards is to provide incentives that will draw in new customers and also keep the old ones. Also, they can serve as an advertisement for the brand, which will draw new customers to their e-commerce platform. The ways in which surprise incentives can generate traffic for the brand include:
- Social Advertisement
Social media influence in the e-commerce industry is extremely high. If you need information about a particular product, there is a high tendency that you would get it on any social media platform. In situations like this where incentives are given to shoppers, there is a high tendency for them to share their excitement or experience on social media.
Word of mouth can also do good for an e-commerce store, because when a shopper receives a gift from a store there is a high tendency they would tell their friends. Platforms like giftcardmall can also be incorporated as part of these rewards, allowing customers to receive versatile gift cards that they can use across multiple brands.
- Loyalty and Repeat Shoppers
When shoppers know they are going to get gifts, there is a high tendency for them to return. If consumers know their purchase will come with a free reward, they are going to want to make all their purchases on the platform. The more consumers find out about the incentives, the higher the traffic the brand experiences.
Types of Surprise Rewards Fit for E-commerce Platforms
Not every kind of incentive or reward can work in an e-commerce platform. It has to be tailored to what will interest the consumer. Here are some reward types fit for use in online shopping establishments.
- Mystery Boxes
Keep the fun alive by continually providing mystery and unexpected gifts to consumers. There's nothing greater than receiving an unexpected gift. Mystery boxes are mostly offered during checkouts. It can be tagged to the orders, so orders above a specific amount get a mystery gift.
- Spin the Wheel at Checkout
Spin the wheel games are synonymous with 20bet online casino, and they are a good and profitable way to have fun. The spin-the-wheel game can be a cool addition to a brand's platform. The wheel can be designed in various ways. It can take a certain percentage off an order or offer a free coupon. Shoppers who spin the wheel can also earn rewards like free shipping and bonus loyalty points.
- Loyalty Programs
Loyalty programs reward customers who make purchases regularly with points, discounts, and a variety of incentives. It is similar to video games, where every day you log in, you get a free reward. Earnings in loyalty programs can come in different forms. Aside from making purchases, points can be awarded for actions like referrals, and product reviews.
Benefits of E-commerce Gamification
Gamification of e-commerce platforms does a lot more than just offer rewards to consumers. Both the consumer and the brand benefit from the process. Here's how:
- Increase in Brand Sales
Incentives can boost referrals at an astonishing rate, drawing in lots of new customers. It is basically a free advert, as word will spread quickly and many consumers would want to partake of the reward. Furthermore, it also increases customer loyalty, as the platform becomes their go-to option for the product they are interested in.
- Increases Customer Engagement
A shopping site that experiences lots of traffic is bound to have lots of sales. Customers who are just window shopping might end up buying something because of the rewards they stand to gain.
Conclusion
Games aren't just meant to be played on consoles but also on a shopping site. By incorporating surprise-based rewards with gamification mechanics, online shopping can be profitable to both consumers and the brand.